Sharing the story of your FSC partnership
Sharing the story of your FSC partnership
Through consistent messaging and language, you can connect your brand/business not only to the mission of the FSC — but to issues that matter to all of us.
When customers choose FSC, they are making a meaningful impact on our forest ecosystems — ecosystems that ensure our air & water quality, wildlife diversity and so much more. We’ll ask them to take action by focusing on the good they’re doing vs. compelling them to act out of fear and the weight of responsibility.
For example
“Purchase positively. When you choose FSC, you make forests stronger for all.”
We don’t expect customers to know everything about the FSC, responsible forest practices and/or the state of the world’s forests. Instead, we’ll ask them to simply look for the FSC mark on their paper- and wood-based products and communicate the difference it can make.
For example
“One simple action can have a profound impact. When you look for the FSC mark on [insert brand name] products, you help protect our forest ecosystems.”
Customers actively ensure the health of the forest for future generations when they support FSC. We’ll let them know of the legacy they are forging when they choose FSC.
For example
“Purchasing this product supports the Forest Stewardship Council’s mission to preserve the forest for future generations.”
When people feel that there is forward momentum behind a cause, they’re more likely to join as well.
For example
“Look for the FSC mark. And join the countless individuals, organizations and corporations who support the Forest Stewardship Council’s mission to preserve the forest for future generations.”
The less explaining we do, the better. Instead succinctly articulate the value of the FSC and the customer’s role in supporting it.
For example
““Look for the FSC mark on your paper and wood-based products. And ensure the health of forests for all, forever.”
Use FSC when speaking of the mark and consumer actions. Use Forest Stewardship Council when describing the mission and goals of the organization.
For example
“Purchasing this product supports the Forest Stewardship Council’s mission to preserve the forest for future generations.”
Download our library of images for use in presentations and marketing materials. Preview samples of our image gallery below.
Share the story of the FSC through video clips and audio.
Explain why your relationship with the FSC matters through our brief anthem piece. If you wish to embed or share the video you can view it on YouTube.
Use FSC-specific patterns and icons to visually communicate your partnership.
FSC trademarks may only be used in ways that comply with the FSC Trademark License Agreement.
Logos & Graphics
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